IRES Matters
Discussing topics such as real estate, policy changes, updates from NAR, front range community snapshots, as well as information and stats relevant to our subscriber base. If you are interested in Colorado, how an MLS is run, or just love to stay up to date on multiple facets of the ever-evolving world of real estate - this podcast is for you. Presented by IRES MLS, a podcast regarding the issues that matter to YOU.
IRES Matters
Are You "In The Know?"
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IRES MLS
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Season 1
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Episode 4
This month we sit down with Dave Howe, Vice President of MLS Operations at MetroList Services in Sacramento CA and incoming Chair for CMLS 2021 to discuss the new "In The Know" marketing campaign. This campaign was created by a team at CMLS to address a very specific issue - that consumers don't understand what an MLS is, and how it benefits them. We discuss the benefits to the consumer and marketplace of the MLS, the philosophy and stats behind the campaign, and how YOU can leverage the extensive marketing materials to increase your value statement to your clients.