This month we sit down with Dave Howe, Vice President of MLS Operations at MetroList Services in Sacramento CA and incoming Chair for CMLS 2021 to discuss the new "In The Know" marketing campaign. This campaign was created by a team at CMLS to address a very specific issue - that consumers don't understand what an MLS is, and how it benefits them. We discuss the benefits to the consumer and marketplace of the MLS, the philosophy and stats behind the campaign, and how YOU can leverage the extensive marketing materials to increase your value statement to your clients.